NIKE Identity Guide

The objective of this assignment was to create a brand guide for a company we were assigned as if the company had created it themselves. One challenge with this project was creating layouts with all the information and aspects that needed to be included. The most substantial parts of my guide are the first few pages, as they best fit Nike’s theme. The rest of the pages necessarily need to provide lots of information, so they are less dynamic than the introductory pages. Some aspects of this project that I enjoyed were working in black and white, which reflects the common monochromatic approach that Nike frequently takes. Lastly, I utilized photography to create focal points and lifestyle imagery.