Speak for the Trees

The object of this assignment was to create a new logo for an organization that helped to showcase what the brand stands for. Speak for the Trees wanted to expand worldwide and modernize their non-profit. One challenge was determining whether I wished to use the words to make the logo or go a different way and I chose imagery as the focal point. My logo is typographically spelling out speak for the trees with 2 simplified trees. This is more modern than the old logo of buildings in Boston within trees. I stayed away from Boston-based imagery to allow the nonprofit to expand geographically.